The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year.
At IMountain Hardware Womens Hardshell Ski Pant we soon will be sharing research on the Spatial Computing industry, this post gives you a little taste. Contact Irena Cronin or me if you need business strategy help to enter the Spatial Computing world.
Apple is clearly going after Facebook. That became obvious to everyone today as Apple announced a ton of new things, including new AR features for its messenger, and new privacy-focused features, at its World Wide Developer’s Conference.
Irena and I are hearing that one of the devices, er, AR/VR head-mounted displays, Apple is considering launching next year could go directly after Oculus Quest and the rest of the VR space.
First, today we retweeted dozens of things from the Apple keynote over 686 Gore-Tex Smarty 3-in-1 Cargo Pant - Men's S 43381 , so if you have been away from the Internet today you can catch up on the Apple news, and reactions to it, there.
Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it?
We see several ways:
1. Go after VR as “unsafe.”
2. Go after Facebook as “privacy thief.”
3. Go after VR as “not good enough.”
4. Go after Oculus Quest as “not capable enough.”
5. Go after Oculus Quest as “not social enough.”
Let’s take these on one by one.
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VR IS UNSAFE
I’ve seen this first hand. You can’t really use it in a subway. Why? You can’t see someone pickpocketing you. You can’t use it in a party at your house. Why? You will hit people standing around (this happened to my dad and it left him quite a bruise and was quite pissed since he didn’t realize someone was playing VR and that they couldn’t see him). You can’t use it in the street. Why? You won’t see a car or other danger coming toward you. Vintage Bogner ski suit Size 10Men's HCC HENRI CHARLES COLSENET Snowsuit blueee Size 54 Swiss Ski Snowboard VTGApple could push AR further and say that AR is the way to go, and that it will expose VR’s unsafety.
FACEBOOK IS A PRIVACY THIEF
In two years Spatial Computing, including Facebook’s Oculus VR headsets (we hear Facebook is working on Spatial Computing glasses too, along with many others like Microsoft, with its HoloLens, and Magic Leap) will have very advanced 3D imaging technologies and eye sensors,2015 NWT MENS RIDE CAPPEL BURNING HYBRID SNOWBOARD HOODIE L shadow greyVTG OBERMEYER Thermolite Zip Up One Piece Snow Ski Suit pink Womens Size 6 along with cameras and microphones. Smith Showcase OTG Women's Goggles SHCSOTG18Burton Womens Society Snowboard Pant Mood Indigo Size Medium NEWFacebook has done an awful job of protecting our privacy, even flaunting that privacy is dead (Facebook’s lawyer, today, said the same). Same with Google.
Apple is building a new privacy wall that will surround all of its services and devices. Yeah, it is a metaphorical wall, but it builds a huge strategic moat around its products and services that many are finding quite attractive. You saw that today based on applause during Apple’s keynote when these features were announced. We see Apple as making moves toward keeping user data from escaping over that privacy wall, S1 Lifer Visor Helmet - White Gloss w Clear VisorDC Mora Boa Snowboard Boots - Women's 7 44585 which increases trust in its services (and usage, hence profitability).
Today Apple announced that it was forcing developers to use its own signon feature. You know all those apps that make it easy to sign on by clicking a Facebook or Google button? Now they will be forced to add an Apple button, too, and it promises to protect your privacy in several ways that Facebook and Google don’t, even creating randomly-created email addresses so that if that company starts spamming you you will be able to easily turn off that email address.
I get thousands of promotional emails a day. Why? Because I have signed up for so many services over the years and because my email address has always been public. So I know what a daunting problem email marketing and ad tech are for people. This new feature is hugely interesting to me and I’m really not a private person at all.Womens 32 snowboarding boots size 7Burton Freedom 51 Snowboard. 58 3 4 Eagle Hawk Design w Travel Bag Most of the consumers and enterprise workers/execs we do research with are far more private than I am, and some demographics, like women or people of color have far deeper concerns about their privacy than I do. Even Facebook recognizes this, and at its F8 conference, gave many talks on how it was turning the corner on privacy and other issues hitting its users.